A batch of Flash ads promoting the mobile web version of AT&T Wireless’ mMode Gameroom, a community where users can buy games, interact with buddies, post scores and much more.
M7 Networks and I had already been working on Sprint's Game Lobby when we began discussing animated Flash banner ads to promote M7's adaptation of mMode for the wireless web. The main piece was a large pop-up video, more than one minute in length, that described mMode's main features and how to access it on a user's cellular phone. Other Flash ads launched this main video.
The following Flash video is launched from ad banners on the mMode Gameroom home page. This one has music.
Nowadays M7 Networks is part of Motricity but you can still see the projects M7 Networks and I worked on.
Awhile back AT&T Wireless was purchased by Cingular and mMode Gameroom on the internet seems to have been discontinued now. I hear it is still working on Cingular handsets, which means M7's legacy has lasted beyond the purchase of both companies.
This is the sister ad to the larger one above. Both of these ads were unusual dimensions that fit into slots on the now-defunct AT&T Wireless website. They launched the main feature video ad which described mMode Gameroom's features on the wireless web. At the end of the video are instructions on how to access it on a handset.